The French are famous for their fashion trends, which have lasted for centuries. No matter in the fields of fashion, art, luxury design, etc., they are leading the development of the times as leaders.

What is the reason why France has become the big brother of the fashion industry and has stood firm for hundreds of years? All this should start from the 19th century &hellip& hellip;

Keen on “ Make things ” In France, two sports have established their fashion status

At the end of the 19th century and the beginning of the 20th century, France developed “ Art Nouveau movement ”, Their design is characterized by luxury and serves the rich upper class. However, in the 1920s, with the great development of industry, I was nostalgic for the traditional handicraft industry “ Art Nouveau movement ” Be eliminated by the times.

At the same time, the French people who have experienced the trauma of war, when facing the trade competition of foreign products, found that the design of beautiful appearance is not enough, practical and meaningful is the hard truth, so “ Decorative art movement ” emerge as the times require.

There is nothing more representative of decorationism than the works of modern graphic designer Cassandre, and even Ford is one of his customers. Later, he also worked for the famous brand Eve · Saint · Roland designed the logo logo. Yes, it is YSL that girls love.

It may not even have occurred to Cassandre that a commercial work that was handy at that time has become a brand admired by thousands of girls after many years.

The decorative art movement reached its peak in the 1930s, and this style can meet the people's critical aesthetic vision at that time, covering the fields of architecture, furniture, plane, crafts &hellip& hellip;， It also absorbs the essence of Mayan culture, Russian ballet stage art, automobile technology and so on, showing the pride and taste of the French before they really stepped into industrial civilization.

Nowadays, French design is very different from the past, which was designed to serve the upper class. The development of architecture, fashion, industry and graphic fields not only goes deep into the lives of ordinary people, but also has its own advantages.

Next, Xiao ou will talk to you about those brilliant designs in the history of French design.

Architectural design: one person influences one era

If you are an architect or designer, you must know Le &middot, the pioneer master of modern architecture; Corbusier. After the Second World War, France benefited from this and Gropius, Mies · Van der Rohe's equally famous architect took charge of half the sky of modernist architecture.

▲ Le · Corbusier, a famous architect in the 20th century, “ The father of functionalism ”

His rich and varied works and passionate architectural philosophy have profoundly affected the urban appearance of the 20th century and the lifestyle of contemporary people. From the early white series of villa buildings, Marseilles apartments to Langham chapel, from the reconstruction planning of Paris to the new city of changgar, from "towards new architecture" to "modulus", his constantly changing architectural and urban ideas have led a new direction for the planning of post-war cities in France.

Marseille apartment, which embodies Corbusier's concept of a new city, has 23 types of houses. The 7-8 floors are public spaces for shops and rest, just like a small city; Monterian's classic colors make the building lively and lively.

Moreover, the French government often led large-scale design projects to show the greatness of the French nation, such as the glass pyramid in the Louvre and the Pompidou Art Center, which were representative architectural works at that time and became landmarks of Paris and even France.